gender and media essays

gender and media essays Nowadays, advertisements cannot be separated from our daily live. Our consuming behaviour is closely affected by these advertisements. From the process of consumption, we can fulfil our desires and the pleasure of consumption as well. To increase the sales of the products, a successful advertising strategy is very important. Due to commercialism, advertisers differentiate their products with different advertising approaches, in different target audience. In this paper, I will focus on advertising approaches commonly appeared in Hong Kong womans magazine (Cosmopolitan). Through the analysis of them, I try to find out the binary division of gender roles in the specific approach. Stereotype of gender, here is defined as a set of inaccurate, simplistic generalizations about groups of individuals. Also, the binary division of gender induces different approaches of advertising, such as romance, autonomy and sexual approaches. In this paper, I would focus on the category of advertisemen t target on Female consumers in womans magazine. The advertisement (refer to Green post-it 1) is also an advertisement of a jewellery chain store that is called Chow Tai Fok. There is one lady and three men in this advertisement, the lady with larger size displays on the left hand side whereas the man with smaller size displays on the right hand side. Those men hold a bunch of flowers and want to touch the woman whereas she points out her body figure without any facial expression at a diamond ring on her finger. Those men look at the woman with an admire scene. Meanwhile, the advertising background focuses on a lady in the middle class. Using the concept of courtship can address their group. The advertisement is vague setting with dark environment. The woman, who has stood in the middle of the men, by showing her powerful. In addition, female is meddlesome, for instance, the woman like to put her finger on her body while other people around ...

Childbirth, Childhood and Adolescence in the Middle Ages

Childbirth, Childhood and Adolescence in the Middle Ages What do you really know about medieval children? Perhaps no other period of history has more misconceptions associated with it than the Middle Ages. The history of childhood is also full of misconceptions. Recent scholarship has illuminated the lives of medieval children as never before, dispelling many of these misconceptions and replacing them with verifiable facts about life for the medieval child. In this multi-part feature, we explore various facets of medieval childhood, from childbirth through the teen years. Well see that, though the world they lived in was very different, medieval children were in some ways very like the children of today. Introduction to Medieval Childhood In this article, we dissect the concept of childhood in the middle ages and how that influenced the importance of children in medieval society.   Medieval Childbirth and Baptism Discover what childbirth was like in the middle ages for women of all stations and classes and the importance of religious ceremonies like baptism in the Christian world. Surviving Infancy in the Middle Ages The death rate and average lifespan in the middle ages were drastically different from what we see today. Discover what like was like for an infant as well as the realities of child mortality rate and infanticide. The Playful Years of Childhood in the Middle Ages A common misconception about medieval children is that they were treated like adults and expected to behave like adults. Children were expected to do their share of household chores, but play was also a prominent part of medieval childhood.   The Learning Years of Medieval Childhood The teenage years were the time to concentrate more intensely on learning in preparation for adulthood. While not all adolescents had schooling options, in some ways education was the archetypal experience of adolescence. Work and Adolescence in the Middle Ages While medieval teens might have been preparing for adulthood, their lives may have been full of both work and play. Discover the typical life of a teen in the middle ages.